ACT For Youth campaign phase two launch

Action Counters Terrorism (ACT) is Counter Terrorism Policing’s brand platform which brings together communications to warn, inform and reassure the public, and encourage them to take action to help save lives.

In September, ACT’s Act For Youth campaign launched, designed to help educate 11 to 16 year olds on how to stay safe in the event of a firearms or weapons terrorist attack. Key advice is to follow Run, Hide, Tell guidance until police arrive on the scene but insight shows that this messaging is not always effectively reaching younger audiences.

The second phase of the campaign commenced on 14 November and focuses on the launch of an animated film in conjunction with the first-ever terrorism safety lessons to be taught in UK schools. This phase of the campaign is aimed at education practitioners, including teachers and youth group leaders, and encourages them to use the PSHE designed lesson plans as part of educational activity with 11 to 16 year olds.

For further information and to download lesson plans, visit:, or visit the Youtube Channel:, or email and if you have any questions.

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